I work with teams in innovation agencies, startups and large corporations — helping build successful products and services from the ground up.

I’m passionate about human-centred design and lean methodologies, balancing user needs with business requirements through research, experiment design, prototyping and testing — validating assumptions early and iterating quickly.

Coming from a visual design background, I work from concept to execution. I have experience working in industries such as fintech, healthcare and fashion and designing for apps, complex web platforms, IoT products and services.

Clients include

Google, adidas, Tommy Hilfiger, Philips, ING, Barclays.

Areas of expertise

Experience Design
Interface Design
User research
Service Design
Experiment Design
Workshop facilitation
Coaching teams